Thursday 23 June 2011

Appeal for benches

Hello blog reader,

My name is Ellie Dawes and I am co-directing a production of Alan Ayckbourn’s well known play Confusions at the Charles Cryer Theatre in Carshalton at the beginning of July.

An integral part of this production is a scene in which four strangers meet in a park. For this scene we need 4 park benches.

We are not performing this play for profit and have a limited budget, so I am looking for a local business who would be interested in loaning us these benches for the duration of the dress rehearsal and performances, 6th – 10th July.

You might have considered helping local theatre companies out before in exchange for some local publicity, or this might be a new idea to you. Either way I think you’ll agree that the package we are offering will give you valuable exposure to your target market, both online and in print, raising your profile as a company willing to give back to your local community.

In return for your support we would offer you:

- The full back page of our programme (A5, colour).

- I would email out a message of thanks to your company, including a link direct to your website and a description of what you do, to all attendees and potential attendees signed up to our Facebook event page (currently 861 people, all individually invited by cast members and friends.)

- I will also post this message directly onto the event page so future visitors to the page can recognise your contribution to your local community, and click directly through to your website.

- I also have a Twitter account which I use professionally and because I work on the website DIYWeek.net a large amount of my 2491 Twitter followers come from the DIY retail and garden centre sector. I will be happy to tweet my thanks to your company with another direct link to your site.

- If you would like to attend the play we will happily offer you 2 free tickets to a performance of your choice.

I believe this could be a great publicity opportunity for your business to advertise to your key local market completely free of charge. We have a large cast of 11 local actors who all live in and around Croydon and we fully expect to sell the theatre to full capacity, or close to full capacity, for 4 performances, including a Saturday matinee (the theatre has around 110 seats.) Ayckbourn is a traditional playwright who, along with local theatre in general, is popular with theatre goers with disposable income who would be likely to purchase garden furniture this summer.

I attach below the poster for this upcoming production. Breakfast Cat Theatre company pride ourselves on high quality performances and have received excellent reviews for past productions. Should you wish to lend us the benches in return for this valuable local marketing opportunity, we will collect them from you on Wednesday 6th July and return them on Sunday 10th. They will be safely stored indoors and under lock and key backstage at the Charles Cryer Theatre. We would also be able to provide you with a deposit if requested.

If you have any questions about this please do not hesitate to give me a call on 07956 237 939 or email me at ellie_dawes@hotmail.com.
Thanks and very best regards,

Ellie Dawes
Co-Director
Breakfast Cat Theatre Company.

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